The following information should be used to shape the design of effective presentation:

• You have a new idea for enhancing customer service and believe your idea will benefit both your company's stores and customers. Consider these ideas to get you started: a sales contest, an advertising or marketing campaign, or an in-store event that involves employees and/or vendors.
• Use the communication models, processes, and techniques you have learned, and the skills you have practiced, to design an effective presentation.