Question
The following information was taken from the segmented income statement of Restin, Inc., and the company's three divisions: Restin, Inc.Los Angeles DivisionBay Area DivisionCentral Valley
The following information was taken from the segmented income statement of Restin, Inc., and the company's three divisions:
Restin, Inc.Los Angeles DivisionBay Area DivisionCentral Valley Division
Revenues$976,000$272,000$307,000$397,000
Variable operating expenses539,600149,600165,000225,000
Controllable fixed expenses237,00074,00084,00079,000
Noncontrollable fixed expenses87,00024,00029,00034,000
In addition, the company incurred common fixed costs of $20,700.
Assume that the Los Angeles division increases its promotion expense, a controllable fixed cost, by $18,100. As a result, revenues increased by $81,600. If variable expenses are tied directly to revenues, the new Los Angeles segment contribution margin is:
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