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The following measures belong to one of the four perspectives of the balanced scorecard: 1) Return on investment 2) Marketing time 3) Number of new
The following measures belong to one of the four perspectives of the balanced scorecard: 1) Return on investment 2) Marketing time 3) Number of new customers 4) Percentage of income from new sources 5) Quality costs 6) Employee productivity Required: a. Identify the appropriate perspective for each measure listed above. b. Suggest a possible strategic objective that could be associated with each measure (Be sure to clearly label each article)
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