the following prompts and guiding questions relating to Place: Marketing Channels and Supply Chains A product can take many routes to reach its final consumer. What channel makes the most sense for your product (Channel Structures)? If you own a carbon-fiber bike company. How are you going to sell your product: direct channel, retailer channel, wholesaler channel, agent/broker channel? What is your rationale for utilizing this channel? What are some of the pros and cons of using this channel? Most likely, you will use more than one type of channel to move your product. Thinking of alternative channel arrangements, which makes the most sense for your product / company to utilize: Will you utilize a dual distribution model? Does it make sense to look towards nontraditional channels. If so, which ones? Could you form a strategic channel alliance? Are there any factors that are affecting your channel choices that you need (or can) address or are these factors beyond your control (and if so, what can be done). The Role of Retailing (Classes of Retail Operations) Where are you going to sell your product? Will it be at a department store, specialty store, etc.? Are there alternative venues to sell your product? If so, what are they and what are the advantages and disadvantages to using these? Is your target market the same with each sales venue? What tactics do you plan to use regarding a retail marketing strategy