The following question is of the subject Brand Management. Please advise.

ITC Limited, a conglomerate headquartered in India, has established a strong presence in the food and beverage industry through its diverse range of brands and products. Its Sunfeast brand offers a wide range of biscuits, including Mari, Good Day, Dark Fantasy, and Yippee! instant noodles. Sunfeast positions itself as a premium brand offering high-quality, innovative snacks and convenience foods. Its flagship brand Aashirvaad is well-known for its range of atta (wheat flour) and other related products like spices and instant mixes. Aashirvaad is positioned as a brand promoting healthy and authentic Indian cuisine. Its other brand "B Natural" focuses on fruit juices, with offerings like mixed fruit, pomegranate, and orange juice. B Natural emphasizes natural, healthy, and pure fruit-based beverages. Its Kitchens of India brand offers ready-to-eat Indian meals, curries, and sauces. Kitchens of India positions itself as a brand offering authentic and gourmet Indian cuisine at home. ITC follows a brand extension strategy by leveraging the strong brand equity of its core brands, such as Sunfeast, Aashirvaad, B Natural, and Kitchens of India, to introduce new products or product categories. For example- Sunfeast expanded from biscuits into the instant noodles category with "Yippee!" Aashirvaad extended its brand into spices and instant mixes in addition to its core wheat flour products. B Natural introduced a range of fruit juices, building upon its brand's association with natural and healthy products. Kitchens of India launched ready-to-eat Indian meals and sauces, aligning with the brand's commitment to offering authentic Indian cuisine. ITC's brand portfolio strategy involves offering a diverse range of food products under different brands, each catering to specific consumer needs and preferences. This approach allows ITC to address various segments of the food market while maintaining brand clarity and consumer trust.

Q1. a) Based on above information create a brand product matrix for ITC foods. How does ITC's brand-product matrix help the company in diversifying its food product offerings? What advantages does the brand-product matrix provide in terms of managing different product categories under distinct brands? (5 marks)

Q1. b) What are the benefits and risks associated with ITC's brand extension strategy in the food Industry? How does ITC's brand portfolio strategy help the company manage its brand equity and market positioning? What are the advantages of having multiple brands for different product categories compared to a single overarching brand for all food products? (5 marks)