The following question is of the subject Product Strategy. Please advise.

Case $1$

"Our clothing line is crafted with a keen eye for urban aesthetics. From sleek leggings that transition effortlessly from the yoga mat to city streets, to breathable tops that marry fashion and function, Urban Soul Activewear embodies a modern approach to yoga apparel. The designs are inspired by the rhythm of urban life, reflecting the versatility required by individuals moving seamlessly between yoga studios, coffee shops, and busy city avenues. Our fabrics are carefully selected for their moisture$-$wicking properties, breathability, and stretch, ensuring that your clothing adapts to your movements, whether mastering a challenging pose or navigating the urban jungle. Our collections empower you to move comfortably and confidently through your urban routine, embodying the essence of mindful living in a fast$-$paced world."

Urban Soul is now foraying into sustainable clothing based on $3$E philosophy. Environmentally friendly manufacturing process, procurement of raw material that is ethically sourced $($no malpractices at supplier end when sourcing$)$ and equitable treatment outlining fair labour practices and ensuring that all individuals involved in the production process, from manufacturing to the supply chain, are treated fairly, without exploitation or unfair practices. This new sub$-$brand is titled Earth$-$Edge.

Questions:

Q$\mathrm{.}1.$ Apply the design thinking process to uncover insights from the target audience to shape the Earth$-$ Edge brand product offering. $(10$ marks$)$

Q$\mathrm{.}2.$ Suggest a detailed Go$-$to$-$Market Strategy for the Earth$-$Edge brand. $(10$ marks$)$