The following question references the Peloton article.

The article cites Amazon as a potential firm that may acquire Peloton. If you were advising Amazon on the potential acquisition of Peloton, and were performing an analysis of the home$-$cycling$-$as$-$fitness industry, how would you assess rivalry?

Group of answer choices

Rivalry is low because there are no substitutes.

Rivalry is high because Peloton is dominant.

Rivalry is low because there are not many companies in this industry.