The following question refers to the second article in the packet, "Lowe's is Placing Design Top of Mind..."

Lowe's differentiation strategy includes leveraging its exclusive relationship with Sherwin$-$Williams to sell specific paint brands that are not available at any other home center, as part of its focus on "owned brands."

Group of answer choices

True

False

Both differentiation through linkages and customer based differentiation

None of the options

Customer based differentiation