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The following question refers to the second article in the packet, Lowe's is Placing Design Top of Mind... The paragraph that beings Paint is becoming
The following question refers to the second article in the packet, "Lowe's is Placing Design Top of Mind..."
The paragraph that beings Paint is becoming part of Lowes owned brands focus describes paint brands that are not available at any other home center. Based on this paragraph, which of the following statement best describes the strategic implication.
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This is not a source of differentiation, because the socially complex relationship is not between the firm and its customers.
Lowes is utilizing its socially complex relationships with SherwinWilliams to differentiate.
None of the options are true
This excerpt exemplifies customer based differentiation
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