The following questions are based on an ad campaign run by HSBC Bank (a multi-national bank with significant presence in India). Please check three ads which are a part of this campaign. (a) Which customer segment is the following ad addressing? Please make your answer specific by mentioning their demographic and psychographic profiles. [3] (b) What is the ad message? Comment on the relevance of the ad message for the customer segment. [6] (c) Disuss the ad in the light of the AIDA (Awareness, Interest, Desire and Action) model of communication. [6] Who could you be tomorrow? Whether you're getting yourself to work or Leading a workforce, HSBC Advance can help. Tallored advico and expert knowledge on demand make it a totally now way of mansging your monoy to help you get to where you want to be. Wrvow.thslbe.cooin Who could you be tomorrow? Whether you're a student or a teacher, HSBC Advance can help. Tailored advice and expert knowledge on demand make it a totally new way of managing your money to help you get to where you want to be. wrw.hsbe.co.in Who could you be tomorrow? Whether you are traveliling by road or by air, HSBC Advance can help. Tallored advice and expert knowledge on demand make it a totally new way of manoging your monoy to help you get to where you want to be. Wrow.hsbc.co.in HSBC Advance HSBC The world's local bank The following questions are based on an ad campaign run by HSBC Bank (a multi-national bank with significant presence in India). Please check three ads which are a part of this campaign. (a) Which customer segment is the following ad addressing? Please make your answer specific by mentioning their demographic and psychographic profiles. [3] (b) What is the ad message? Comment on the relevance of the ad message for the customer segment. [6] (c) Disuss the ad in the light of the AIDA (Awareness, Interest, Desire and Action) model of communication. [6] Who could you be tomorrow? Whether you're getting yourself to work or Leading a workforce, HSBC Advance can help. Tallored advico and expert knowledge on demand make it a totally now way of mansging your monoy to help you get to where you want to be. Wrvow.thslbe.cooin Who could you be tomorrow? Whether you're a student or a teacher, HSBC Advance can help. Tailored advice and expert knowledge on demand make it a totally new way of managing your money to help you get to where you want to be. wrw.hsbe.co.in Who could you be tomorrow? Whether you are traveliling by road or by air, HSBC Advance can help. Tallored advice and expert knowledge on demand make it a totally new way of manoging your monoy to help you get to where you want to be. Wrow.hsbc.co.in HSBC Advance HSBC The world's local bank