The following questions are based on key symptoms $($both favorable and unfavorable$)$ of Apple and underlying causes that affect key symptoms as they are observed in the case. In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes $($e$.$g$.,$ Question $3$ under Key Symptoms $1$ corresponds to Question $3$ under Underlying Causes $1).$

Before beginning this exercise, you will need to read the Apple case.

Key Symptoms $2$

Please answer the following short answer questions. Note: Your instructor will need to manually grade these questions.

$1.$ What is the consistent gross margin earned by Apple and why does that matter for Apple?

Apple's extraordinary market valuation increase is reason for concern because it has resulted in a concentration of wealth in the hands of a few individuals as well as a lack of variety in the company's product line. This concentration of wealth can stifle innovation and reduce the company's overall competitiveness. Furthermore, the lack of diversification in Apple's product portfolio makes the corporation vulnerable to market movements in any single category.

$2.$ Discuss the steps that Steve Jobs took when he came back to Apple in $1997$ to revitalize the company.

Apple continued to flourish following the death of its visionary creator, Steve Jobs, because of the strong brand identity and dedicated customer base that Jobs had developed over the years. Furthermore, the company had a solid team of executives and managers who were able to build on Jobs' vision while continuing to innovate and develop the business.

$3.$ What were investors concerned about regarding the Apple computer business in $2018?$

Apple's issues in the worldwide portable phone industry include fierce rivalry from other technological companies such as Samsung and Google, as well as a lack of uniqueness. Apple could focus on inventing new and inventive features for its phones, as well as moving into other areas like wearables and home automation.

$4.$ What name change did Apple go through in $2007$ and why was the name change implemented?

In $2007,$ Apple changed its name to avoid the negative connotations connected with the word 'computer' and to emphasize its increasing product selection. The name change was also viewed as a chance to modernize the company's image and reach a larger audience.

$5.$ Since the death of founder, Steve Jobs, in $2011,$ what has happened with new product development with respect to physical products?

Apple expanded into products and services other than computers to increase its client base and revenue sources. Furthermore, the company recognized an opportunity to use its current technology and experience to develop new products and services that would appeal to customers. Apple's potential answers include expanding into new areas such as wearables and home automation, as well as investing in emerging technologies such as artificial intelligence and machine learning. Final answer: Please follow the actions outlined above. I hope you are satisfied with the answer. If so$,$ please like the answer. Thank you.