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The following questions are based on the HBS case Diageo: Innovating for Africa case (20 pts). What is Diageos global strategy? What have they done
- The following questions are based on the HBS case Diageo: Innovating for Africa case (20 pts).
- What is Diageos global strategy? What have they done well in Africa?
- Discuss the environment Diageo faces in Africa including competitors, culture, pricing, distribution, etc.
- How is Diageo structured for global innovation, i.e. developing new products? Evaluate this structure, does it offer the flexibility Diageo needs?
- Was Diageos emphasis on Project Ramani warranted?
- Diageo positions itself as primarily a premium brand. Evaluate the decision to develop less expensive beers for the African market rather than focus on its premium brands
Looking forward, there are a many of issues Blazquez faces. What advice would you offer
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Auditing Information Systems
Authors: Jack J. Champlain
2nd Edition
0471281174, 978-0471281177
