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The following questions from number 1 to number 2 1! In the table below. the left column describes attributes of marketing research. Indicate with an

The following questions from number 1 to number 2

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1! In the table below. the left column describes attributes of marketing research. Indicate with an \"x\" whether the attributes are most My qualitative or quantitative. 1 Mark Per Variable Quantitative Qualitative In-depth, probing questions Large sample Subjective analysis Data may be subjected to statistical analysis Data to be used for "directional" purposes only Results may not with condence be projected to the population of interest Unstructured data collection Requires an interviewer with special skills Exploratory research Descriptive or causal Research 2! In the table below, the left column expresses a management problem or opportunity. On the right side show how you would express the marketing research problem 2 Marks Per Variable Management Problem Marketing Research Problem Our logo is out of date. With the new competition our product is too expensive. We should close our shop and sell onlina only. Our products have too much packaging. We need a calorie \"lite" version of our product

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