The following scenario is loosely based on the decline of the Atari Corporation (manufacturers of a tremendously popular video game system in the 1970s and 1980s). The rise and fall of this company hold many lessons for us. All data concerning sales and pricing is real. Other data has been estimated to flesh out the problem. It is the beginning of 1979. Atari has decided to introduce a new video game system called the Atari VCS2600