The following strategic objectives have been derived form a strategy that seeks to improve asset utilization by more careful development and use of its human assets and internal processes:

a increase revenue from new products

b. Increase implementation

c. Decrease operating expenses

d. decrease cycle time

e. decrease rework

f. increase employee morale

g. increase customer satisfaction

h. increase access of key employees to customer nad production information

i. increase custoemr acquisition

j. increase return on investment (ROI)

k. increase employee productivity

l. decrease the collection period for AR

m. increase employee skills

The heart of the strategy is developing the company's human resources. Management is convinced that empowering employees will lead to an increase in economis returns. Studies have shown that there is a positive relationship between employee morale and customer satisfaction. Furthermore, the more satisfied customers pay their bills more quickly. It was hypothesized that as employees became more involved and more productive, thier morale would improve. Thus, the strategy incorporated key objectives that would lead to an increase in productivity and involvement.

1. Classify the objectives by perspective, and suggest a meaure for each objective.

2. prepare a strategy map that illustrates teh likely casual relationships among the strategic objectives.