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The following table presents results from a simulated shopping and in-home product use test for a new Rice Krispies SKU which added fruit pieces to

The following table presents results from a simulated shopping and in-home product use test for a new Rice Krispies SKU which added fruit pieces to the basic product. The new brand, Rice Krispies with fruit, was created to make eating Rice Krisperies more of a "fun" experience and positioned to compete against Fruit Loops.

What would you do based on this data? Would you launch or not launch? Defend your conclusion

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