Question
The following table summarizes the operating results for Bene Petit's first year of operations: Bene Petit First year operating data: Single (1 serving) Dual (2
The following table summarizes the operating results for Bene Petit's first year of operations:
Bene Petit First year operating data: | ||||
Single (1 serving) | Dual (2 servings) | Family (4 servings) | Total | |
Customer Meals Sold | 3,000 | 5,000 | 12,000 | 20,000 |
Total Customer Servings | 3,000 | 10,000 | 48,000 | 61,000 |
Customer Orders (Average = 4 meals per order) | 750 | 1,250 | 3,000 | 5,000 |
Number of Donated Meals (1 per customer meal) | 3,000 | 5,000 | 12,000 | 20,000 |
Number of Donated Deliveries (500 meals per delivery) | 6 | 10 | 24 | 40 |
Price Per Serving | $ 5.00 | per customer serving |
Variable Costs: | ||
Direct Materials ($1 per serving) | $ 1.00 | per customer serving |
Direct Labor ($0.75 per customer meal) | $ 0.75 | per customer meal |
Variable Manufacturing Overhead 60% of DL | 60% | of direct labor cost |
Variable cost of donated meals | $ 1.25 | per donated meal |
Variable delivery expenses (customer meals) | $ 2.00 | per customer order |
Variable delivery expenses (donated meals) | $ 125.00 | per delivery |
Fixed costs: | ||
Fixed manufacturing costs | $ 75,000 |
Single Serving | Dual Serving | Family Size | Total | |
Total Sales Revenue ($5 per serving) | $ 15,000 | $ 50,000 | $ 240,000 | $ 305,000 |
Less: Variable costs: | ||||
Customer Meals: | ||||
Direct Materials ($1 per customer serving) | $ 3,000 | $ 10,000 | $ 48,000 | $ 61,000 |
Direct Labor ($0.75 per customer meal) | 2,250 | 3,750 | 9,000 | 15,000 |
Variable Manufacturing Overhead (60% of Direct labor) | 1,350 | 2,250 | 5,400 | 9,000 |
Variable Manufacturing Cost ($1.25 per donated meal) | 3,750 | 6,250 | 15,000 | 25,000 |
Customer Delivery Expenses ($2 per customer order) | 1,500 | 2,500 | 6,000 | 10,000 |
Donation Delivery Expense ($125 per delivery ) | 750 | 1,250 | 3,000 | 5,000 |
Total Variable Costs | $ 12,600 | $ 26,000 | $ 86,400 | $ 125,000 |
Total Contribution Margin | $ 2,400 | $ 24,000 | $ 153,600 | $ 180,000 |
Less: Fixed Costs Allocated Based on Sales Revenue | ||||
Fixed Manufacturing Expenses | $ 3,689 | $ 12,295 | $ 59,016 | $ 75,000 |
Fixed Selling Expenses | 1,426 | 4,754 | 22,820 | 29,000 |
Fixed Administrative Expenses | 1,967 | 6,557 | 31,475 | 40,000 |
Total Fixed Expenses | 7,082 | 23,607 | 113,311 | 144,000 |
Net Operating Profit | $ (4,682) | $ 393 | $ 40,289 | $ 36,000 |
Single Serving | Dual Serving | Family Size | Overall | |
Average Contribution Margin Per Meal Sold | $ 0.80 | $ 4.80 | $ 12.80 | $ 9.00 |
Average Contribution Margin Ratio (% of Revenue) | 59.02% |
Additional information about selling prices, variable costs and fixed costs is summarized below:
The average sales price for customer meals is $5 per serving.
The average direct materials (ingredients) cost of customer meals is $1 per serving.
Direct labor costs average $0.75 per customer meal.
Variable manufacturing overhead costs are applied at a rate equal to 60% of direct labor.
Delivery expense for customer meals is $2 per customer order.
The incremental cost of producing the donated meals is $1.25 per meal.
Delivery expense for donated meals is $125 per delivery to community partners.
The following fixed costs are allocated to customer meals based on total sales revenue:
Fixed manufacturing overhead costs are $75,000 per year.
Fixed selling expenses are $29,000 per year.
Fixed administrative expenses are $40,000 per year.
1a. in a "what if" analysis, how will operating results change if sales increase by 12% during the second year of operating.
What is the new net operating income?
1b. . What is the new degree of operating leverage?
1c. If sales increased by 10% in the third year, what percentage growth in profit can the company expect?
1d. What is the predicted operating profit in year 3?
Assume that the sales mix shifts to be 10% single serving, 20% dual serving and 70% family-size, with all other variables remaining the same?
2a. What is the new average contribution margin per meal sold?
2b. How many total meals must be sold to earn $106,000 in net operating income.
3a. Assume that Taylor is considering raising the price per serving by 20%, but expects a corresponding drop in demand. How much would profit increase or decrease compared to the starting profit of $36,000?
4a. If Bene Petit wants to increase net operating income to $121,400 by changing only the selling price per serving, what should the new price be
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