The Ford Motor Company introduced its new all$-$electric SUV as a Mustang. As you might imagine, given its longstanding history as a gas$-$powered muscle car, many Mustang enthusiasts were quite upset by this. Surely, Ford's intuition was that people$$s high familiarity with the Mustang would be good for its new SUV because a familiar brand is more likely to make it into a consumer's $\_\_\_\_\_\_\_\_\_$ than an unfamiliar one. And that is the basic $($and most realistic$)$ goal of marketing activity.

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