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The forecasting process includes: a) Assess internal and external factors. b) Develop an initial forecast. c) Develop an initial marketing strategy and modify for consistency

The forecasting process includes:

a)

Assess internal and external factors.

b)

Develop an initial forecast.

c)

Develop an initial marketing strategy and modify for consistency between marketing strategy and forecast.

d)

Monitor sales, internal factors, external factors, and the marketing factors.

e)

Modify the forecast and marketing strategies as needed.

f)

All of the above.

g)

None of the above.

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