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The Foster Company operates a chain of clothing stores. Poor earnings and incompetent management have caused the company to declare bankruptcy, but a new CEO

The Foster Company operates a chain of clothing stores. Poor earnings and incompetent management have caused the company to declare bankruptcy, but a new CEO has been able to rebuild the brand and make the company profitable again. Its time to let the financial and trade press know about the turnaround. What kind of media tour would you organize for the CEO? Prepare a memo giving the logistics of a tour, including the media to be contacted.

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