Question
'The four approaches' by Seth & Sisodia (2014) presents the four A's as the most relevant customer-centric approach. Discuss the similarities and differences between the
'The four approaches' by Seth & Sisodia (2014) presents the four A's as the most relevant customer-centric approach. Discuss the similarities and differences between the four A's and the traditional four P's.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
