The four Balanced Scorecard metric categories are financial, customer, internal processes, and learning and growth. For financial metrics, a company is looking to see if they are profitable, providing shareholders with value, and showing growth. There are two examples of KPIs that can be tracked and measured, they are return on investments and revenue growth. For customer metrics, a company looks to see if customers relate to the product, received service and quality, and if the delivery was on time and satisfactory service was received. There are two examples of KPIs that can be tracked and measured by customers, they are customer satisfaction and customer retention rate. For internal processes, a company is looking to see if they are efficient and effective. There are two examples of KPIs that can be tracked and measured internally, they are cycle time and defect rate. For learning and growth, a company is looking to see if they have a workforce capability and capacity. There are two examples of KPIs that can be tracked and measured internally, employee satisfaction and training hours per employee