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The four factors affecting consumer behavior are (1) cultural, (2) social. (3) personal, and (4) psychological. Discuss the four factors and sub-factors in detail. List
The four factors affecting consumer behavior are (1) cultural, (2) social. (3) personal, and (4) psychological.
- Discuss the four factors and sub-factors in detail. List examples for each.
- Discuss the marketing and other four other stimuli affecting consumer behavior.
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