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The four Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's,
The four Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint. The more recent four As framework complements the traditional model and includes
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adaptability, affordability, availability, and awareness
adaptability, affordability, accessibility, and awareness
acceptability, affordability, accessibility, and awareness
acceptability, affordability, accessibility, and aptitude
adaptability, affordability, availability, and aptitude
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