Question
The four unique characteristics of services include Intangibility , Simultaneous Production and Consumption (Inseparability) , Perishability (Inventory) , and Heterogeneity. Select any three of the
The four unique characteristics of services include Intangibility, Simultaneous Production and Consumption (Inseparability), Perishability (Inventory), and Heterogeneity. Select any three of the four characteristics and identify how a company is doing well in these areas and identify areas where the organization could improve.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
