The fourth industrial revolution is introducing technologies at a speed and scale unparalleled in history... As self-driving cars were increasingly introduced in cities around the world,, so were the first causalities. " Unlocking Technology fo the Global goals 2020 introducing these technologies includes consideration of ethical issues by the companies and governments that control the technologies"

Analyse how companies and government could approach these ethical issues. with reference to utilitarian, deontological and relative ethical theories.