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The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, 3 3 TV stations, a half - dozen
The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, TV stations, a halfdozen national cable networks, and regional sports networks. Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks, Fox Entertainment Group is an example of an:
a integrated marketing system.
b corporate vertical marketing system.
c contractual vertical marketing system.
d corporate horizontal marketing system.
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