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The full screen is used as part of concept evaluation to: Question 17 options: help the firm decide whether it should go forward with the

The full screen is used as part of concept evaluation to: Question 17 options: help the firm decide whether it should go forward with the concept or quit. help the firm decide whether it should refer the concept to a consultant. help the firm decide whether it should reconsider the concept. help the firm decide whether to outsource the concept

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