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The fundamental issue in formulating an international strategy is to balance pressures for global integration versus those for local responsiveness. You are required to critically

The fundamental issue in formulating an international strategy is to balance pressures for global integration versus those for local responsiveness. You are required to critically discuss this statement. In your discussion include the various international strategies that organisations can use to address this "global-local" dilemma. Substantiate your discussion using practical examples.

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