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The general manager. Mark, of the garden view hotel is having a meeting with the restaurant manager to discuss the poor revenue performance. The restaurant

The general manager. Mark, of the garden view hotel is having a meeting with the restaurant manager to discuss the poor revenue performance. The restaurant revenue is significantly behind budget for the first quarter or the year. The restaurant manager, Yvonne, informs the general manager that the hotel's restaurant has not been fully booked since last year, and she thinks it is mostly due to the new steak house that opened around the corner. It has raving reviews and she suspects many of the hotel guestsgo there instead of going to the hotel's restaurant. Mark and Yvonne decide to create a package.

  1. Suggest a package that will help the hotel boost the restaurant revenues. In bullet points note 2 (two) components included in the package.
  • Considering all the information provided to you, would you suggest to create an internal package or external package? Select correct answer:
  • Internal package
  • External package

Package components: 1. 2.

  1. Explain in maximum 150 words why you believe this package will boost the restaurant revenue.

Question 5 (Use rubric) Explain in maximum 150 words why a hotel should create a distribution channel strategy.

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