The generic types of competitive strategies include

price leader strategies, price follower strategies, technology leader strategies, and firstmover strategies.

market share growth provider, sales revenue leader strategy, and market share retention strategy.

low$-$cost provider, broad differentiation, best$-$cost provider, focused low$-$cost$,$ and focused differentiation strategies.

offensive strategies, defensive strategies, and counter maneuvers strategies.

low$-$cost$/$low$-$price strategies, high$-$quality$/$high$-$price strategies, and medium quality$/$medium price strategies.

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