The Genting Highlands Hotels, Resort & Casinos are offering holiday packages in conjunction with the 2022 year-end school holidays. The management team is looking into a specific market segmentation strategy to improve its sales in view of the declining sales/footfall from the recent COVID-19 pandemic and the Movement Control Order (MCO).

a) Explain TWO (2) appropriate market segmentation bases for the management's consideration in order to attract travelers/visitors to the hotels/resort. Justify your answers using the appropriate segmentation variables extracted from the TWO (2) bases of segmentation chosen. (1000 Wo-rds)