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The Giant Eagle had acquired 6,000 new customers at the beginning of January 2007 through one marketing campaign. By the end of December, 2007, only
The Giant Eagle had acquired 6,000 new customers at the beginning of January 2007 through one marketing campaign. By the end of December, 2007, only 2,200 of these customers still kept shopping at Giant Eagle. How much was the retention rate in 2007? How long is the average customer lifetime duration?
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