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• Need a SWOT analysis on the COCA COLA COMPANY.
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• I. GIVE A BRIEF OVERVIEW OF THIS CASE. WHAT IS IT ABOUT and WHY ARE WE STUDYING IT? This would be a short explanation of the case presented and address the issues of concern.
  
  
  II. When it comes to case studies, a SWOT analysis is often used by business students to analyze a company.
  
  • What are the major sources of a company's revenue and profit?
  • What is the market share of the company in its various product lines?
  • Does the company have strong brands?
  • Is the marketing/advertising effective?
  • What is the major focus of the company?
  • Does the company have a pool of skilled employees?
  • Is the morale of the employees high?
  • Are there rewards in place to create an atmosphere conducive to excellence?
  • What is the cost of capital?
  • What is the stock price track record?
  • Does the company harness information technology effectively?
  • Does the company manage its inventories efficiently?
  • Has the company demonstrated the ability to adapt and change?
  • Is the company able to innovate?
  • How has the company withstood international competition?
• WHAT IS THIS COMPANY’S GREATEST STRENGTH? – You should arrive at the company’s greatest strength, by expressing as many of the strengths as possible to help justify your finding.
  
  
  
  
  

  
  
  To analyze the weaknesses of a company, ask the following 15 questions. The answers (if applicable) will indicate the sources of weakness. You will use these questions as a guide to determine the greatest weakness of the company. DO NOT simply answer these guiding questions.
  
  
  • What are the least profitable product lines for the company?
  • In what areas is the company not able to recover costs?
  • Which are the weak brands?
  • Is the marketing/advertising effective?
  • Is the company not focused?
  • Is the company able to attract talent?
  • What are the biggest expenditures of the company?
  • Is the company able to raise money when it needs to?
  • Does the stock price history inspire confidence?
  • Will the company be able to stand price pressure from competitors?
  • Has the company been able to bring new ideas and products to the market place?
  • Do employees feel facilitated to perform their best?
  • Do employees have faith in management?
  • Are the corporate governance standards high enough?
  • Is the company losing out to competitors on the technology front?
  
  WHAT IS THE COMPANY’S GREATEST WEAKNESS? – Again, identify as many weaknesses as possible, and justify your findings of the greatest weakness.
  
  To analyze the opportunities for a company, ask the following 15 questions. The answers (if applicable) will indicate the opportunities. You will use these questions as a guide to help you uncover the greatest opportunity for this company. DO NOT simply answer these guiding questions.
  
  
  • What is the competitive position of the company?
  • Are there new technologies that the company can use to innovate or lower costs?
  • Are there opportunities to extend brands into related areas?
  • Are there inexpensive acquisition opportunities?
  • Can the company use the internet as a channel of marketing?
  • Is there room for implementation of incentive plans to boost employee performance?
  • Has (or can) the company spread its wings internationally?
  • Can quality of operations, products and inventory management be improved without incurring serious cost?
  • Can the company move up the value chain?
  • Is there an opportunity to demand better prices from suppliers?
  • Can the employees be multi-skilled to reduce the level of redundancy?
  • Is the time right for upstream or downstream diversification?
  • Are there opportunities to cooperate with non-competitive businesses for mutual benefit?
  • Can dead-wood work-force or product lines be reduced to boost profitability?
  • Can the company get more predictable cash flows by establishing better relations with customers?
  
  

  
  WHAT OPPORTUNITY AWAITS THIS COMPANY? – Justify your findings
  
  
  To analyze the threats facing a company, ask the following 15 questions. The answers (if applicable) will indicate the threats. Use these questions as a guide to determine the greatest threat to the company. DO NOT simply answer these guiding questions.
  
  
  • Does the company have adequate reserves to withstand sudden changes in the environment?
  • What is the level of regulation in the industry?
  • Is there trade union activity that could have an adverse effect?
  • Do the products of the company have enough brand equity to withstand price competition?
  • Are international competitors eating away market share?
  • Are employees adequately trained and motivated?
  • Is the company considered a good employer?
  • Is the company spread too thin?
  • Are accounting practices non-conservative?
  • Are the financials on the verge of illiquidity?
  • Does the company face future lawsuits?
  • Is the company keeping up with technological changes?
  • Have margins been under pressure?
  • Is the size of transactions or market share decreasing?
  • Has the company been able to keep up with competitors in cyberspace?

  
  

  WHAT IS THE GREATEST OPPORTUNITY FOR THIS COMPANTY? – You should be able to review the number of opportunities the company can pursue and prioritize the greatest opportunity on which the company should capitalize.

  
  

  WHAT THREATS AWAIT THIS COMPANY?

  
  

  To analyze threats, one should consider all environmental factors (political, legal, social/cultural, technological, regulatory, and economical) as well as the decision making processes and forces against a company (power of suppliers, power of buyers, competitors, ease of entry into the market, etc…) Additionally, you must consider the effect on the stakeholders (you will provide more details in section 3 – stakeholder analysis).
  
  WHAT IS THE BIGGEST THREAT TO THIS COMPANY? – In the majority of cases, competition will always be a threat, however, you may uncover one that is greater than competition. View these threats as restraints, or obstacles for an organization. Some are controllable; others are not. Identify all, and again, note the greatest threat to the organization.

  
  

  
  ASSESSMENT
  
  Now that you have gathered your analysis data, you are expected to answer the following questions. All areas will be graded equally, so it is important that you do not leave a question unanswered. Some questions will require longer answers. I do not put a requirement on the length for each answer. Whatever it takes to properly answer the question is what is expected.
  
  III. Below are the stakeholder matrix which needs to have the analysis of impact and influence on decisions
  Analyze the importance and influence of each. Detail how important and how influential the SWOT and your recommendations revealed each of the stakeholders would be impacted.

  Community	How does this organization impact the communities in which they serve?
  Creditors	What role do creditors play in the future success of this organization?
  Customers	How are the customers impacted by the processes of this organization?
  Government	How likely is the government to be involved by the actions or inactions of this organization?
  Owners	How are the owners going to be impacted in terms of Return on Investment or growth of the company?
  Managers	What is management’s role in providing future success for this organization?
  Media	How does media perceive this organization?
  Employees	How will any action or inaction impact the employees?
  Suppliers	How will suppliers be impacted?

  
  

  
  

  
  

  
  

  
  

  IV. WHAT ARE YOUR RECOMMENDATIONS and STRATEGY FOR THIS COMPANY? (YOU SHOULD LOOK AT YOUR WEAKNESSES AND

  OPPORTUNITIES IN YOUR DECISION MAKING PROCESS). Remember, cases center around certain aspects of a company – people, money (or resources), competition, growth, innovation or the management itself. Be sure to focus on the center of the issue and design your recommendation(s) around that point.

  In all the cases you will be assigned, Status Quo (or doing nothing) will not be a recommendation. Note: YOU MUST HAVE THREE RECOMMENDATIONS FOR EACH CASE – a good recommendation (based on building on the strength), a better (based on eliminating a weakness) and the best (based on capitalizing on the opportunity). These should come from your greatest element in each category of the SWOT.
  

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