3. Qualitative methods are characterized by the following: a theoretical interest in how humans interpret and derive
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3. Qualitative methods are characterized by the following: a theoretical interest in how humans interpret and derive meaning from communication practices, concern with socially situated interaction, reliance on the researcher as the data collection instrument, and reliance on textual data.
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Communication Research Asking Questions Finding Answers
ISBN: 9780073406763
3rd Edition
Authors: Joann Keyton
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