The global economy is now reeling from the effects of the coronavirus COVID 19 pandemic. The long-term effects of this global health crisis are largely unknown but widely believed to be hugely negative. Yet there are reasons to believe that some sectors will benefit and even thrive if they are adroit enough to successfully manage the next 3 years.

Case Situation: You are a senior member of an international risk management firm. An important and long-standing client with significant operations in the EU and North America has come to you for advice on the potential impact of the COVID-19 pandemic. The clients main business is surgical and pulmonary instruments for hospitals and clinics.

Your Assignment: Take a position on where your client should locate operations after December 2020, what it should produce and what marketing plans should be implemented.