The global impact of covid-19 has changed the way decision makers in government, companies, community groups and various sectors in society in Fiji now operate. Movement restrictions coupled with covid-19 protocols has prompted individuals to innovate their relevant marketing strategies. The article attached provides an in-depth insight about the responses the different stakeholders have undertaken to ensure that the businesses are able to continue providing albeit with some disruptions to its services reaching customers or clients.

1. Identify and discuss with examples four (4) major challenges confronted by the small micro enterprises even before the onslaught of covid-19 as highlighted in the article.
2. Discuss the statement, "consistency and honesty in terms of leadership", by Shahi Kiran, and give reasons as to why those factors are important in maintaining good customer relationship even in the face of adversity.
3. Marketing experts are always anticipating the future survival of their business because of the unpredictability of the market which can either bring growth or decline depending on the emerging situation. Discuss the above statement with examples from your own experience?
4. Discuss three (3) types of innovative entrepreneurship that emerged out of the covid-19 crisis to reach to the customers?
5. State one major problem faced by small micro enterprises based in rural areas and discuss how that can be mitigated.
6. Discuss how the business community can and the stakeholders collectively contribute to addressing some of the challenges highlighted in the article?