The global pandemic, and various nations' domestic and foreign policies have caused a series of events in the last year and a half, that have led to major challenges across multiple industries: airlines, tourism, hospitality, retail, energy, automotive, and more...

These "domino effects" are very common in a global economy: as more nations' individual economies become increasingly involved, and even dependent, on others', all it takes is one incident to cause a chain reaction. Similar events took place during the Great Depression, the Oil Crisis of the 1970s, the Fall of the Berlin Wall, 9-11 (2001), and more.

Instructor Discussion Overview Video

Discussion Requirements

In your discussion:

1. Explain why these "domino effects" happen across various global industries and markets

2. Discuss why it is important for marketers to constantly scan and observe external global forces

3. Provide at least one (1) example of a major event, such as the ones mentioned above (be it economic, military, political, etc.) that has caused a ripple effect across one or multiple industries and markets.

4. In your opinion, are we too reliant on foreign suppliers of energy and certain goods and/or resources?