The global strategy is a type of strategy that a company takes when it needs to grow and contend in the world marketplace and wish to grow their business on a global scale and turn around the decrease in profit margins $($Kunc$,2018).$ A global strategy is intended to increase the sales of merchandise or organizations abroad. An organization that chooses a global strategy is one that will have imports, exports, and fares as it services its clients abroad and domestically. To be most effective in the global strategy, I recommend focusing on products and features to ensure the needs are met of the consumer no matter what marketplace is used for production. To increase the domestic market and playing field, it would be best for a global and transnational approach $($Kunc$,2018).$ The multidomestic approach by the furniture company has historically not shown to be successful due to the economic downturn.

The three countries that are best for globalization are Brazil, China, and Japan. Brazil is a quickly expanding economy, ranked as eleventh in the world, within the world market $($Johnston$,2023).$ Even though Brazil is a sizable country, it is known for culture, production, and administrative territory. The economy rates are astonishing as ranked to the other South American nations and sound for the overall economy but is still ranked lowest compared to other countries $($Johnston$,2023).$ China is a key player in global furniture showcase. China has a very large population and is a global giant with well established channels for distribution. Products are cost effective, which contributes to increased consumer spending, which could be beneficial for the company$$s new global strategy $($Lin$,2023).$ Currency exchange and tax regulations can be potential concerns with an expansion into the China market. Japan is another country that is well known for its furniture marketplace and has surpassed many nearby market competitors. Due to appreciation of the yen, the export from Japan can be problematic but the Japanese government is focused on contributing to its economy and productivity improvements $($Urata$,2022).$

When deciding what nation would be best for John and Deborah$$s furniture business, I would recommend China. China is best known for their position in the marketplace and has shown to be a great global strategy partner $($Lin$,2023).$ Furniture would be able to be produced at a reasonable rate focused on quality and not knock$-$offs, which would lead to profit gain. China is the recommended choice but could also be negative with the variety of business sectors$.$ China has shown to be a globalization giant for many domestic companies and cultural adaptation ensures for a successful entry into the markeplace. Unfortunately, there will be a level of risk no matter what country we use for globalization. John and Deborah must contemplate the life span and long$-$term results for success. There will be rivals and knockoffs in the furniture industry and globalization within the marketplace will prove to be successful with an effective global marketing plan.