Question
The goal of the media planner, when considering target market coverage is: to reach 1/3 to 1/2 of the target. to maximize the coverage of
The goal of the media planner, when considering target market coverage is:
to reach 1/3 to 1/2 of the target.
to maximize the coverage of the target and minimize waste.
to reach the minimum audience while maximizing waste.
to maximize the target and disregard waste.
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
