The goal of this activity is to demonstrate your understanding of the sequence of tasks that are completed during the promotion decision process. For each item below select the appropriate phase of the decision process. 1. Gen X and Y-Under Armour selects this at its target audience. (Click to select) 2. "We must protect this house"-Under Armour runs an ad on ESPN featuring its new line of running shoes that include UA HOVR cushioning platform. (Click to select) 3. Break the bank-Under Armour selects the All You Can Afford promotion budget (Click to select) 4. IMC audit-Under Armour reviews all of its internal and external communication channels to ensure consistency of message surrounding the new shoe line. (Click to select) 5. Check it out-Under Armour's advertising agency pretests the proposed television commercial to a focus group and theater audience. (Click to select) 6. Post-test-To evaluate the campaign's contribution to its goals. Under Armour measured the awareness levels for its HOVR shoes before and after the campaign runs. (Click to select) Gen X and Under Armour selects this at its target (Click to select) 4 Planning-Developing the promotion program Implementation-Executing the promotion program Evaluation-Assessing the promotion program runs al