The goal of this assignment is for you to gain an understanding and appreciation for thinking about the strategic growth of value creation through the expansion of offerings (i.e product lines and product portfolios). There are a number of reasons expansion can happen either strategically and/or organically, including the following:

1. Markets tend to grow and mature as they go through the product lifecycle. This increases the likelihood that various segments emerge and change because of differing wants/needs.
2. The companys success with original its original offerings can lead to opportunities for expansion into related product categories.
3. Competition can also create threats which need to be addressed through new or improvements to offerings.

Analyzing how a company has grown its product portfolio will allow you the opportunity to really examine and consider aspects of product portfolio (i.e. market value creation) management.

Use the following commercials and website to describe the evolution of the Flex Seal product portfolio. What was the value proposition of the first product and how have the built the portfolio beyond this first product? Why do you think they approached product expansion the way they did? What role does the brand play in the portfolio? Describe the portfolio in terms of width and depth? What would you suggest they do next to expand the portfolio? How would you compare Flex Seals product portfolio to that of Tide (https://tide.com/en-us (Links to an external site.)).