The goal of this assignment is to help students understand how to create and analyze a persuasive new business ides to generate management approval for a recommended course of action. General information You have been approached by a multi-millionaire to help in the launch of her new company called "Next Generation Inc." (NGD). The premise behind the company is that all products she will develop and market must be targeted to the "Nexter" generation (the generation born after 1990). If you can come up with a winning idea she will hire your team to lead in the start-up of the company, fund all the seed money to launch the idea and offer you a significant ownership share in NGI. (Can be either a new product/service idea or the revised/improved version of an existing product/service.) Student Role Play Student Teams are assigned as their New Product Development Team. The Team will develop a creative new product/service idea or an enhanced/improved version of an existing product/service to sell to the NGI executive team. The New Product Team will be responsible for creating a detailed written proposal for such product/service