The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions.

Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process.

Procter & Gamble

Uber

Planning phase

Step $1$

Situation $($SWOT$)$ analysis

BMW

Gillette

Gillette

Step $2$

Marketing plan

Step $3$

$[$ Marketing program $],[$ Fisher Price $],[$ Uber $]$

Uber

Procter & Gamble

Specialized Bicycle