The Good Sleep Hotel chain offers a simple solution to individuals who need to purchase one or more nights away from home$$a good night's sleep! The company has one style of room, all with the same amenities, size, and ability to accommodate up to four people with two queen$-$size beds. Good Sleep Hotel believes that everyone deserves a restful night away from home. Focusing on this simple need enables the company to reduce its marketing expenditures and costs associated with offering different types of rooms such as singles or suites. The Good Sleep Hotel chain is using $\_\_\_\_\_\_\_$ targeting.