Question
The Goodyear Cotton Bowl, a college football game played on or around New Year's Day in Arlington, Texas, is an example of ______ for the
The Goodyear Cotton Bowl, a college football game played on or around New Year's Day in Arlington, Texas, is an example of ______ for the Goodyear Tire & Rubber Company.
event sponsorship
product placement
pop-up
cooperative advertising
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
