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The Goodyear Tire Company is organized by regions: North America, Europe, Middle East and Africa, Latin America, and Asia Pacific. These divisions of Goodyear are
The Goodyear Tire Company is organized by regions: North America, Europe, Middle East and Africa, Latin America, and Asia Pacific. These divisions of Goodyear are called
Multiple Choice
metrics.
portfolios.
marketing mixes.
strategic business units.
segments.
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Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
