The Google Merchandise Store has invested in a targeted marketing campaign to attract new users to its online store from November $21,2023$ January $31,2024.$ Using the Acquisition Report, did the Google Merchandise Store attract more or fewer new users from November $21,2023$ January $31,2024,$ compared to the preceding period, September $12,2023$ November $20,2023?$ Propose strategies for improving user acquisition based on your analysis of the campaign$$s performance.