Question
The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to
The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of$20. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a50%discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is$29. Based on market research, the Times believes that21%of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost$21per month to print and deliver to households.What is the monthly margin on theprint editionof the newspaper?
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