The graph below shows a new tax on buyers of $0.30 per 20-ounce bottle of soda; the price sellers receive after the tax: A supply curve for 20-ounce bottles is drawn, where the horizontal axis represents the quantity of soda (millions of bottles per week) and the vertical axis represents price ($ per bottle). The supply curve intersects with the demand curve at point (1.4, $1.1). A $0.30 increase shifts the demand curve down. The new demand curve intersects the supply curve at point (1.2, $1.0). falls by $0.30 (from $1.30 to $1.00). rises by $0.10 (from $1.00 to $1.10). rises by $0.30 (from $1.00 to $1.30). falls by $0.10 (from $1.10 to $1.00)